For the irony-impaired, the title is a reference to McCain's dog-whistling approach to this appointment. Watch the video of their interaction at the announcement -- I sure got a creepy vibe from it. And, as Ramesh Ponnuru of National Review wrote: "Tokenism. Can anyone say with a straight face that Palin would have gotten picked if she were a man?"
Yes, McCain's calculation is pretty much that cynical. The McCain campaign really is a "war room masquerading as a campaign."
Thanks to Instaputz for the image, and yes it's really her.
For further illustration, Jed has a video of some of what I'm talking about.