Tuesday, November 09, 2004

Nation's Poor Win Election For Nation's Rich

The Onion gets it right.

There's been a lot of talk recently about contributing factors to the Dem loss last week. There are many facets to the loss. You can find that talk all over.

I've been thinking about a few things which could help win upcoming elections. Some important factors seem to me to be:
  • A narrative (Kos points Carville mentioning this). To me this is essential and leads to other things. To put it crassly, Democrats have (among other things) a serious branding problem.
  • The narrative is one that'll speak to (almost) all Americans, and the smaller issues will spring from that. These issues will have to be as focused and strongly posed as Republican issues are. This will be difficult but not impossible.
  • On the ground, Democrats must start peeling away red areas with the messages above, and the medium of a self-perpetuating narrative.
There. All fixed.

[As an aside, it's strange to me that as of this posting Google has no hits for "Democratic Party as a brand." We'll probably need some marketing help, but more what Frank Luntz does than what weenie "branding experts" generally do. ]

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