Friday, February 29, 2008


Graphic design hotshot Michael Bierut interviewed by Andrew Romano of Newsweek about the nature of Obama's branding elements, and the mind-boggling consistency of presentation from the campaign.
Every time you look, all those signs are perfect. Graphic designers like me don't understand how it's happening. It's unprecedented and inconceivable to us. The people in the know are flabbergasted.
Also some analysis of the typography and other visual components of his campaign. Most interesting.

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